For UK fitness creators
Every fitness creator has a brand they've used since the day they started training. I'm 21, and I've already worked with Gymshark, YoungLA and Myprotein — with offers from plenty more. This is how you build the pages those brands come looking for, across Instagram, TikTok and Facebook.
Worked through with you personally, not a course you watch alone. Limited spots for that reason.
Reach by month · all platforms
Worked with
At 21, one of very few creators in the UK to have worked with all three.
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Why this one and not an American course
There's no shortage of content about growing a fitness page. Almost all of it is American — and while the growth half travels, the part about actually landing a British brand doesn't. The names you want to work with are here, and so is everything that comes with approaching them.
Generic "DM the brand account" advice goes nowhere, because whoever runs the brand account isn't the person choosing who they work with. You'll learn which team handles creator partnerships, how to find the right person there, and what your message needs to say to get a reply.
The easiest way to end up resenting a brand you loved is to agree to something before you knew what was normal. You'll go into the conversation understanding what's on the table, so you can say yes because you want to rather than because you didn't know any better.
Signing with one brand can quietly rule out three others for a year. Knowing how that works before you sign is the difference between a partnership you're glad about and one you're stuck in. Not legal or financial advice — just the things I got wrong first so you don't have to.
The programme
Design the page, grow it with the right audience, then open the door to the brands. You can't approach a brand with a page that doesn't convert, and you can't grow a page you haven't fixed — so we do it in that order, and I'm in it with you at every stage rather than handing you a course to watch alone.
We rebuild your profile from the top down so someone landing on it knows who you are in two seconds — bio, name field, highlight covers, grid layout, colour direction, the link setup. Then we take it a step further and make it brand friendly: a feed a marketing team can look at and immediately picture their product sitting in. Most creators lose the follow here before they're ever judged on their content, and brands lose interest here too.
Views are easy. Views from the exact audience your favourite brand is trying to reach are not — and that gap is why one page gets approached and another with identical numbers doesn't. We build your formats, hooks and filming setup around that audience, get one filming session feeding Instagram, TikTok and Facebook, then sit down over your insights every week and cut whatever isn't pulling.
The part nobody else can teach, because it isn't public. Who to reach inside each brand, the route in that actually gets opened, what your message needs to say, and what to do with the reply when it lands. You'll get a media kit built off your real numbers, and I'll read your approach before it goes anywhere so you don't burn a first impression you only get once.
Before you apply
I'd rather you ruled yourself out here than wasted your time on a call. This works for a specific type of person.
Why me
I'm 21. I'm not a marketing consultant who read about this — I run the pages, film the content and have the conversations with the brands myself. There aren't many people in this country who've sat across the table from all three of those names, and fewer still who did it this early.
I didn't wait to be discovered. Gymshark, YoungLA and Myprotein came from building pages worth approaching and then approaching them properly — the offers since came to me. I did all of it before 21, from the UK, with no agency and nobody handing me contacts. Everything in this programme is what got me there, including the parts that cost me months.
Questions
No. This teaches you to run it, because a page brands sponsor has to sound like you. If you genuinely want it done for you, mention it on the call — separate service, priced differently, and I only take a couple at a time.
No follower minimum, but you need to be posting. If you've got nothing up, there's nothing for me to diagnose. Post for two weeks, then apply.
We go through pricing on the call, once I've looked at your page and we both know whether it's a fit. There's more than one option depending on how much direct time with me you want.
No, and be wary of anyone who does. What I can do is get your page to the standard these brands look for and hand you the exact process for approaching them. Whether one specific brand says yes in a given quarter depends on their roster and their plans, which nobody outside the building controls.
Yes — who to reach inside each brand and the route in that gets opened. One condition: I read your approach before it goes out. Those relationships took me years to build, and a lazy message sent to the right person does more damage than never sending one. Get it right and the door stays open for you as well as me.
No. I run Instagram, TikTok and Facebook, and the same content gets repurposed across all three rather than filmed three times. We'll set up the posting system so one filming session feeds every platform, which is where most of the growth on my Facebook has come from.
A few hours filming, plus a call with me. The filming isn't extra work if you're already posting — we're changing what you shoot, not adding hours.
The growth side works anywhere. The brand side is strongest for UK labels, since that's where my relationships are. Say where you're based on the application and I'll be straight with you about the fit.
Step one
Takes about two minutes. I read every application myself — if it looks like a fit, you'll get a link to book a call.
I'll go through your page and come back to you within 48 hours. If it's a fit, you'll get a link to book a call.